On 10 May 1940, Churchill accepted the King’s commission to form a government. Three days later he delivered his electrifying first speech to the House of Commons as Prime Minister, which became known as the “Blood, toil, tears and sweat” speech. In his debut address, he explained that Britain’s goal in war was “VICTORY AT ALL COSTS”.
“You ask, what is our aim? I can answer in one word; It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be, for without victory, there is no survival”.

The “Pug” pen

Engraved on the top of the cap of all the Heritage pens is the iconic sketch of “Pug” that Winston penned on a letter to his wife Clementine dated 1st August 1909. There is also a facsimile of the letter hand written by Winston that accompanies every pen. Clementine called Winston “my sweet pug” and in turn he often drew little animated pictures of “pug” at the bottom of his letters to her. This one with the letter “W” above its head looks very similar to a bulldog that people often associate with the great man.

Engraving on the barrel

On the barrel of this pen is the quote "VICTORY AT ALL COSTS” and underneath this is Winston S Churchill’s signature, and under that is the words “Made in Great Britain” that refers both to the pen and the Great Man.